You want how much for that cake?...

Last week my brother emailed me to find out if I could make some cakes for one of his colleagues, whose daughter was turning 11.  He showed her my website and she loved the Paul's Boutique bag that I did last year.

When he asked how much it would be to make one and I told him, he was SHOCKED.  When I tried to explain that it wasn't off the shelf or mass produced he just didn't get it.  So when I saw this blog post from Amy Lane, I thought, "I couldn't have put it better myself.

I hope it goes some way to explaining why bespoke designed cakes cost more.